Ratio Product Lab
Product Design, Engineering & Manufacturing

Product Market Launch Video

Ratio Product Lab Atlanta Blog. Ideas, information and thoughts about product design, product development, manufacturing, consulting and engineering.

Ratio Product Lab is based in Atlanta, Georgia

Ratio is proud to be established in one of the best cities in the World! Atlanta, Georgia USA. We know the city and work primarily with clients across the Southeast region. We are focused on providing complete, adaptable & relationship driven product design services which allow us to grow with our product development clients. We are fortunate to work on new product ideas, engineering development, prototype production, product testing, product certification and a variety of manufacturing services. Our goal is to help our clients achieve financial success with the initial product idea, generate a return on the investment, with a goal of starting the design process again to innovate new ideas for their product catalog and growing consumer audience.

Our studio is located at 1243 Virginia Ave NE Atlanta, GA 30306


Ratio Product Lab Studio

Ratio Product Lab Studio

Jim Ferguson, Principal

Jim Ferguson, Principal

We are involved in each of our product owner’s ideas. Our goal is to take their concept to the next level and provide thoughtful considerations which could improve or reinvent the product. We want to bring disruptive solutions that are as inventive and clever as they are practical and simple to manufacture.

Views from Atlanta & Ratio’s design studio

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Thoughts on Product Design

Industrial Design & 3D Printing


Whenever I’m asked, “What do you do?”  I answer, “I’m an industrial designer”.  Increasingly, the response is “3D printing?!”

Bingo! Well? 3D printing is part of what we do, but I’ll be the first to admit, we don’t own a 3D printer, yet.

Ratio practices product development as a team of specialists. We’re participants in the design process. We understand our roles and know when we’ll work with the next specialist. Ratio develops innovative products and as a result, every product we work on is unique. We first draw and model innovative product solutions long before the resulting parts are ready to emerge from a 3D printer.

We’re delighted see people how many people equate 3D printing with the product development profession. The immediate gratification of 3D printing makes it appear very exciting.  When you’re ready to see the part you have been working on manifest as an item, a thing to evaluate and improved, it is a thrill to see your part print.

We request 3D prints for many the components we engineer, but we would prefer to leave the process of the 3D print to a specialist who knows their machine. Depending on the end result we are looking for, we consider a variety of 3D printing systems. When we’re ready to make prototypes, 3D printing is one of options we consider to produce parts. We look at each component and the material type we are trying to emulate. We want to see the part, but we also want to learn as much about how the part performs functionally to make final improvements moving forward.

Soon enough we will see an affordable 3D printer that does it everything we could ask. Until then, we are going to leave our 3D printing to our specialists.  If you could print something, what would it be? Let us develop help you develop your product idea. Contact Ratio to learn more.